Monday, October 6, 2008

Remember your Clients

This article was contributed by a massage therapist writer.

In our industry, we have clients who come and go. Many work with shorter term clients who are vacationing, recovering from specific injuries, or who come in to our offices intermittently for relaxation massage. All of these clients are a valuable resource to us, not only as potentially returning clients, but for their circle of contacts that could potentially become new customers! It’s important to keep the contact information from all of your clients so that you can keep in touch with them and let them know about any specials or promotions that you may be running.

Part of the battle is just reminding your clients that you exist! I remember Dr. Phil, while speaking on the Oprah Winfrey show years ago, stating that it would be far worse if you knew how little people were thinking of you, then it would worrying about how much they are thinking of you. He was talking to someone on the show who was constantly worried about what others thought of her, but his point never left me. People are so busy in their own lives, and their own minds, that they are not thinking about their wonderful massage therapist all the time! So it’s part of our job to remind them, and to let them know how they can help us.

Incentives work, and they do not have to be expensive. Newsletters are an excellent way to keep in touch with your clients and will remind them that you still want their business. Whenever I receive a call from a new client, I immediately write down their mailing address, their phone numbers, and their email address. I keep this information on file. I like to have plenty of means to get a hold of as many people as possible when I have a new promotion that I want to share. One of the nicest bonuses of being a massage therapist is that there is always someone out there willing to trade with you! From your hairdresser, to your chiropractor, to your tax accountant, everyone is happy to see you! Consider using your barter relations for cross-promotions and incentives. Reward your previous clients for their referrals to you. People love to be remembered…and rewarded!

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